This ad is very sexist because while reading through it, it points out that all women want for Christmas are household appliances. Not only that but, it also makes women cry a little if they don't get these appliances for Christmas. On the other side it guilts men into buying these things for their wives before they become emotional over it also it prints the men's instructions in smaller print than the women's thinking women probably wouldn't read that small little text on the bottom. Just looking at the ad its only true appeal would be the fact that it'll pull married women into reading it just because it has "wives" all in capital letters. The ad's intended purpose was to pretty much instruct both the husband and wife into buying household appliances.
